With the upcoming San Diego Comic Con (SDCC) going exclusively virtual, this gives fans from all across the globe the opportunity to attend and see what LEGO will be showcasing this year. It's expected that since LEGO is registered as an exhibitor, they'll use this opportunity to showcase a variety of different licensed themes whose sets will be releasing between 2021 and 2022, as is customary for SDCC. We expect they'll be showcasing some LEGO DC Comics sets, Batman™, Marvel, Star Wars™, and even potentially next year's lineup for the LEGO Super Mario™ theme. There is also a lot of buzz surrounding whether or not LEGO will unveil their first production run for the long-rumored LEGO Marvel Collectible Minifigure Series, which has been slowly leaking online for a few months now.
One of the areas of speculation which has been surrounding the upcoming Virtual SDCC is, will there be any exclusive sets? The year 2020 gave us several SDCC exclusives including LEGO Star Wars™ Nebulon-B Frigate (77904), Bespin Duel (75294), LEGO DC Comics Wonder Woman (77906), and LEGO Marvel Taskmaster's Ambush (77905)—which inevitably due to the cancelled 2020 SDCC were made available for online purchase exclusively within the US. This exclusion caused quite the uproar and outrage from fans across the globe who ended up having to shell out large sums on the aftermarket to add these SDCC exclusives to their collection. Over the last year, LEGO has made more of an effort to make regional exclusives more widely available to fans, including making the Chinese New Years Sets available globally.
With the history of disgruntled fans, outraged by the regional exclusivity of certain sets, is LEGO opting to forego the SDCC exclusives this year? It appears so as there have been no rumors or rumblings in the deepest places of the web relating to any forthcoming exclusives. Several other media outlets within the LEGO Ambassador Network (LAN) also report there have been no correspondence from The LEGO Group regarding any upcoming exclusives, so it seems we'll just have to wait and see what they will be unveiling at SDCC instead.
San Diego Comic Con begins online globally tomorrow, July 23 beginning at 10:00 am (GMT-07:00) Pacific Time (US & Canada), and will run daily until July 25th. You can tune in here and also you can check out The LEGO Group's exhibitor's page here. We'll be reporting on the exhibition all week so be sure to follow us on Facebook and also head to the bottom of this page and subscribe!