Black Friday is a much-anticipated time for LEGO fans, with FOLs across the globe eagerly waiting to see what deals LEGO will unveil. The 2023 Black Friday promotions didn’t disappoint, offering substantial discounts on popular LEGO sets and exclusive gifts-with-purchase (GWP) for shoppers. This year’s LEGO Black Friday shopping spree is expected to bring a mix of discounts, limited-edition sets, and exciting new releases to mark the season. Here’s a look back at LEGO Black Friday Deals 2023 and some insights on what we might expect for LEGO Black Friday Deals 2024.
LEGO Black Friday Deals 2023 Recap
Discounts on Popular LEGO Sets
In 2023, many fan-favorite sets, such as the LEGO Star Wars Millennium Falcon and LEGO Harry Potter Hogwarts Castle, saw discounts of up to 25% off, making them more accessible to fans looking to expand their collections without breaking the bank. The discounts extended across various themes, including LEGO Creator Expert, LEGO Technic, and LEGO Friends, providing something for every type of builder.
Last year, LEGO's Black Friday lineup delivered significant discounts across popular themes. Fans enjoyed up to 40% off on sets from LEGO Icons, including the Lion Knights’ Castle and the Santiago Bernabéu Stadium. The LEGO Star Wars UCS Razor Crest saw a 30% reduction, and beloved sets from LEGO Harry Potter, Disney, and Jurassic World also received substantial price cuts. Discounts spanned newer releases, including mini builds and large display models, making it a fantastic sale for collectors and gift shoppers alike.
Gifts with Purchase (GWP)
What is a LEGO GWP? Check out our past article that details what a LEGO 'Gift with Purchase' entails. One of the highlights of LEGO Black Friday 2023 was the selection of LEGO GWPs, which included exclusive sets for shoppers meeting minimum purchase requirements. For example, spending thresholds of $120 or more allowed buyers to receive the limited-edition Holiday Train Set, a festive LEGO GWP to match the holiday season.
Here were the GWPs on offer for LEGO Black Friday 2023:
Majisto’s Magical Workshop (40601) was free when you spent $250 (USD) | $330 (CAD) | $400 (AUD) | £220 | €250 or more on LEGO.
Winter Market Stall (40602) was free when you spent $170 (USD) | $220 (CAD) | $280 (AUD) | £150 | €170 or more on LEGO.
LEGO Marvel Taxi (5008076) free with every purchase of the LEGO Marvel Avengers Tower (76269), the LEGO Black Friday set for 2023.
Exclusive Online Offers
LEGO Shop@Home featured some exclusive offers and bundles. Several exclusive bundles provided customers with a way to purchase multiple sets at discounted rates, and some included bonus items not available at LEGO retail locations, making shopping from home a worthwhile experience.
Early VIP Access on LEGO Insiders
LEGO VIP members enjoyed early access to LEGO Black Friday deals. Members could secure hot-ticket items and GWPs before they sold out, giving them a head start on the deals while earning valuable Insiders points.
What to Expect for LEGO Black Friday Deals 2024
The Black Friday season is an ideal time for LEGO to release new promotions, especially since fans are already in a holiday shopping mindset. While we don't know the full details of LEGO Black Friday Deals 2024 just yet, here are some likely trends based on past years:
Discounts on Iconic and Popular LEGO Sets
Just like in previous years, we can anticipate that LEGO will offer discounts on popular sets from big themes like LEGO Star Wars, LEGO ICONS, and LEGO Creator Expert. Collectors can also expect to see price cuts on larger sets such as the LEGO Millennium Falcon, LEGO Titanic, and possibly some recent 2024 releases, like the LEGO ICONS Natural History Museum.
Exciting New LEGO GWP Exclusives
Exclusive LEGO GWPs are always a Black Friday favorite, and 2024 will likely be no exception. Fans could see a return of holiday-themed sets, perhaps with new twists, or miniaturized versions of famous LEGO sets.
Here are the GWPs on offer for LEGO Black Friday 2024:
Be sure to subscribe and keep an eye out for announcements as we get closer to LEGO Black Friday 2025 to plan your shopping strategy and grab these limited-edition bonuses.
Early VIP Access and VIP Points Multipliers
VIP members are bound to see special offers as LEGO continues to incentivize its loyalty program. Expect early access to the LEGO Black Friday sale 2025 and potential VIP (Insiders) points multipliers for LEGO Black Friday 2024, allowing members to maximize their savings while earning rewards for future purchases. Fans can also expect to get early access to the upcoming LEGO Black Friday release, the LEGO Icons The Endurance (10335), which is expected to release 11/29 for $199.99 (USD).
Bundles and Online-Only Deals
Bundles have become a staple in LEGO’s Black Friday lineup, so anticipate exclusive online bundles that may include discounted sets or unique combinations not available at retail stores. These online-only bundles are usually announced closer to Black Friday, so it’s worth keeping an eye on LEGO’s website for updates.
Tips for Black Friday Shopping Success in 2024
Join the VIP (Insiders) Program Early
Becoming a LEGO Insiders member before the Black Friday sales begin ensures you get access to early deals and earn points on your purchases. Plus, LEGO Insiders membership is free!
Sign Up as a LEGO Insider Here!
Subscribe and Watch for Announcements
LEGO often provides hints about upcoming deals in the weeks leading up to Black Friday. Sign up for LEGO newsletters, follow LEGO social media accounts, and check websites like the Pickle Bricks Blog for the latest news and deal breakdowns!
Plan Purchases Around GWPs
If LEGO offers holiday-themed GWPs, try to time your purchases accordingly to maximize your rewards. LEGO GWPs are often limited and sell out in a matter of hours, so act quickly once they’re available.
Check the LEGO Website Early on Black Friday
Popular LEGO sets and GWPs tend to sell out quickly, so be ready to shop when the deals go live to secure your top picks.
LEGO Black Friday Preview Coming Soon
LEGO’s Black Friday promos are coming soon, promising exclusive deals, special sets, and GWP promotions that are sure to make every LEGO fan’s holiday season brighter. All will be revealed during LEGO’s Black Friday livestream on November 7th, so mark your calendar for a first look at the best deals and limited-time offers coming your way!
LEGO Black Friday Deals 2023 offered some incredible opportunities for collectors and casual builders alike. From steep discounts on high-demand sets to exclusive, seasonal GWPs, there was something for everyone. With LEGO Black Friday Deals 2024 just around the corner, now is the time to start building your wishlist and planning your holiday shopping strategy. Don’t miss out on the chance to save on top sets and pick up some exclusive goodies this Black Friday!
